Netflix

Services
AI-Powered Design
Business Impact
Client
Netflix
Location
Mumbai, India
Year
2025
Credits
UX Researcher - Gurudeep
Info
A self-initiated UX redesign concept · Not affiliated with Netflix Inc.
Netflix has 260 million subscribers. A near-infinite content library. One of the most sophisticated recommendation engines ever built.
And yet — people still can't find anything to watch. Payment breaks out of the app. Account security has gaps that would embarrass a banking app. Pricing is buried until the last possible moment.
The product is great. The experience around it isn't.
This is my attempt to fix that.


