Netflix

Entertainment, Designed Around Intent

Entertainment, Designed Around Intent

Services

AI-Powered Design

Business Impact

Client

Netflix

Location

Mumbai, India

Year

2025

Credits

UX Researcher - Gurudeep

Info

A self-initiated UX redesign concept · Not affiliated with Netflix Inc.

Netflix has 260 million subscribers. A near-infinite content library. One of the most sophisticated recommendation engines ever built.

And yet — people still can't find anything to watch. Payment breaks out of the app. Account security has gaps that would embarrass a banking app. Pricing is buried until the last possible moment.

The product is great. The experience around it isn't.

This is my attempt to fix that.

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